In the contemporary situation of declining voice revenue and more competition, cellular operators see mobile content and programs as a way to both boom revenue and combat opposition with a view to appeal to new customers and win the loyalty of present ones. In order to make their presence felt on this aggressive situation, cellular operators need to supply content material and offerings in a diffusion of forms. Mobile Portals have grow to be a main a part of MNO strategy, implemented to pressure ARPU (Average Revenue Per User) and to ensure mixture of a extensive carrier supplying and powerful drivers of records site visitors and premium sales.
The MNO Portal is all approximately SIM handling the overall lifestyles cycle of cell services presented by way of a community. The MNO portal presents a friendly interface for the layout and execution of mass-scale or centered advertising campaigns. Services like ring tone downloads, news and leisure offerings, chats offerings and lots greater may be driven to the subscribers. Mobile operators can determine which services to sell to which customers and can run centered campaigns primarily based on subscriber segmentation, service strategy or handset deployment. By sending an interactive message with a one-click on hyperlink to movement, a advertising marketing campaign places the right message at once into the hands of the consumer.
The MNO portal presents an answer to in shape each operators and subscribers in phrases of services and user experience, consequently growing carrier utilization and revenues.
Benefits to the Subscribers
• Trouble-unfastened Access – All services are accessible from one access point, the subscriber’s SIM service menu. Users do not need to learn hello-tech configurations or no need to recollect complex codes
• Services – A huge choice of service categories, maximizing comfort
• Availability of Dynamic information – Daily updates of content material; creation of new offerings, elimination of obsolete or non-tailored ones. Information, news, new services and lots extra delivered dynamically
• Accessibility – Wherever, whenever, through any handset
Benefits for cellular operators
• Centralized services control
• Higher Revenue through accelerated carrier utilization, and visitors
• Reach extends to one hundred% of subscribers
• Enhanced recognition and photo as a cost-brought provider offer
• Loyal patron base
Sim card being unmarried factor of getting access to services, allows cell operators to:
• Offer device-independent accessibility to all of their offerings
• Manage all services from one valuable location
• Focus on offerings development thru consumer information and choices